We are a certified
B-Corporation!
enuf is proud to join and work alongside a community of purpose-driven social enterprises tackling issues that matter.
It’s a place that we have reached together – and a journey that’s only just begun.
B-Corps community
Over 240,000 businesses worldwide started the B-corp impact survey. Of those who submit, only about one-third of applicants successfully receive the B-corp certification. As of May 2025, the global community of Certified B Corporations (B Corps) has grown to nearly 9,800 companies across more than 100 countries and 160 industries. In the U.S. and Canada, over 2,400 businesses have achieved B Corp certification—and we joined them in our first year of eligibility!
In the United States, a “Benefit Corporation” (B-Corp) is a distinct legal status for brands that use their power as a business as a force of good. However, in Canada, a B-corp is currently only a certification. Nevertheless, being a B-corp requires us to include the following text in our legal incorporation articles to ensure that our executives can make decisions for social good even if they don’t necessarily maximize profit.
“The purpose of the Company shall include, but is not an any way limited to or restricted by, the creation of a positive impact on society and the environment, taken as a whole, from the business and operations of the Company, the impact of which is material in view of the size and nature of the Company’s business”
What it takes to be a B-corp:
enuf
B-Corporation Certification Qualification
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Governance
This section evaluates our overall mission and our engagement with social and environmental impacts, ethics and transparency, to ensure that the mission will be protected in decision-making processes.
enuf is co-founded by three equal partners: one woman and two immigrant people of colour. We benefit greatly from a broad range of diverse perspectives within our team.
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Environment
This section evaluates a company’s overall environmental management practices and recognizes those with environmentally innovative production processes and who sell products or services that have a positive environmental impact.
At enuf, we identify, mobilize and work with internal community groups and partners in order to keep the broad community engaged, raise awareness and lobby for better waste diversion: less trash going to landfills and increased compost. Our activities include: Trained waste ambassadors at events and residential door knocking, quick class/staff presentations on waste sorting, educational events, and more.
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Community
This section evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. It recognizes business models that are designed to address specific community-oriented problems. In our case, we tackle the waste crisis in Canada.
We treat our social and environmental impact as a primary measure of success for our business and prioritize it even in cases where it may not drive profitability.
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Customer
This section evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, it recognizes products or services that are designed to address a particular social problem for or through its customers.
At enuf, we believe that cultural change can be motivated by positive experiences with change makers, and that is why we are always seeking feedback from our clients to ensure that our services meet their all their expectations, as it is our customers’ actions that will solve the waste crisis.
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